The challenge
Global marketing and media teams at L'Oréal, P&G, and Kinder were managing ad spend across Google, Meta, and multiple paid platforms with no unified view — comparing performance across channels meant juggling separate exports and spreadsheets.
What I built
Led end-to-end UX for a cross-platform analytics dashboard: information architecture, user flows, wireframes, and high-fidelity Figma prototypes. Partnered closely with dev teams to deliver with WCAG 2.1 compliance and full responsiveness.
The outcome
The dashboard became the single source of truth for marketing and media teams across multiple global markets — consolidating spend data from every major paid channel into one decision-ready interface used daily.
Outcome
3+ — global enterprise brands
95%+ — design fidelity
9 — years at Publicis
0→1 — built from scratch
Project details
Client: L'Oréal, P&G, Kinder
Industry: FMCG · Enterprise
Services: Product Design · Data Visualisation
Period: 2022–2024
